Project Background and Mission
Hong Kong Design Trade Association (HKDTA) has organised “Hong Kong Design” at Canton Fair since 2013 with the aim to promote and reinforce Hong Kong companies with own brands and various design services to open and explore the mainland China and international markets.
With the funding supporting from the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme) of the Government of the Hong Kong Special Administrative Region, Hong Kong Design Trade Association collaborates with Hong Kong Productivity Council to oragnise the project named “Made in China – Design in Hong Kong”. Project aims to encourage creative Hong Kong product designs and promoting Hong Kong designers to mainland market.These products are both creative and marketable, and can help clients better meet market demand. Lifestyle product designs embody the interests, attitudes, and opinions of a group or a culture. It seek to inspire, guide, and motivate people with the goal of their products contributing to the definition of the consumers’ way of life. |